Decision software grows by 13% in 2011, drawing customers innovative technologies and solutions, increased business and profitability
Landover, MD (PRWEB) 6 February 2012
Decision Software, a provider of world-class campaign management and marketing services closed 2011 with 13% revenue growth for the most highly profitable, the best overall year in its 22 year history of pioneering software development and solutions , driven by steady growth from existing clients, two new top-name clients, and additions to a highly competent staff.
New Business:
software decision capped his 22nd Year in the economy not only by increasing existing business, but two major new clients at the head of the agency business both nationally and internationally:
The Richards Group is the largest independent branding agency in the nation, with a staff of over 600 and annual billings over $ 1 billion.
J. Walter Thompson is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries and employs nearly 10,000 marketing professionals.
For both organizations, the decision of their software licensing Wide Market ™ Campaign Management software, tailored to their specific challenges and solutions. In addition, DSI has been a big contract with a publicly traded Fortune 500 insurance company to database management and hosting, business intelligence reporting, awarded to the satisfaction of the consumer surveys, campaign management and e-mail delivery was.
Building on the success of our customers:
“The decision has distinguished himself as a software company, while we have used a suite of its services for over 10 years.”
“Jeff Fowler and his team have consistently exceeded expectations in the areas of client implementations and integration strategy, vision and idea generation as well as performance and efficiency standards.”
“The current economic climate is very complex, DSI has the ability to break down complex issues into understandable small projects that can be modified and implemented, you are a great resource for us and a key element of our tool kit.”
Software & Marketing services.:
DSI completed and delivered Market Wide 3.2, made the most significant upgrade ever to the industry-leading software. In addition to the seamless integration of e-mail, Wide Market offers 3.2 A number of new features, including:
Packages – a feature that groups multiple tasks together so that the package can be run interactively or in the scheduler as the introduction of individual tasks manually
Reporting and segmentation improvements within their campaign management module: PromoTrak
Support for dynamic content: images, URLs, HTML, etc.
The ability to campaigns with social media like Facebook and Twitter integration
Powerful features for BB “maximum per site” processing
Support for international databases
Improved management for very large / active installations
decision software key talent and resources:
The decision also met its software customers needs by key personnel to fill various positions in network and database administration, and project management – an increase in staff over 20%. Not only are these hires have helped meet the demands of increased business and new clients, they have increased the profitability and operational efficiency. Overall, combining carefully selected employees with deep experience, technological know-how and challenge-solving skills that they can maximize DSI resources for the needs of customers. And all staff moved into new DSI headquarters, a 12,000 square foot facility that houses DSI rapid expansion. This step was coupled with the opening of the safe 24/7 DSI Data Center in Annapolis and is a major boost for DSI database hosting services.
decision software approach:
“We are thrilled to be going so well in such a difficult and turbulent environment, and it is gratifying to observe personally Market Wide succeed even as competitors have folded or acquired,” said Jeff Fowler, president and founder of Decision Software. “There is a large niche for companies looking for a robust marketing solution that will not cost a million dollars, and if world-class campaign management, quality marketing services that combine lower costs and a great ROI, provides DSI a viable and compelling alternative. “
About the decision
software
Decision Software, Inc. provides high-quality marketing services and software solutions, including database design and hosting in a secure data center, hygiene address, e-mail delivery and tracking, web surveys, and business Intelligence reporting. DSI powerful Market Wide ™ software has some of the largest companies in the world by providing an open architecture, campaign management and reporting in a hosted or non-hosted environment, with the tested ability to one billion transactions and drive marketing campaigns with hundreds of segments attracted to exceed them. Green Mountain Coffee, are Eastern Mountain Sports, J. Walter Thompson, The Richards Group, Anchor Computer Data husband and some of the companies that are looking DSI’s industry-leading database marketing skills. Founded in 1989, with headquarters in Lanham, MD, DSI privately with the know-how and flexibility to business solutions to deliver more return on investment property. For more information, please visit contact Eli Schwarz, head of the DSI Client Services, at (301) 459-9000 or http://www.dsoftware.biz.
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