Question by John: Differences between using a professional sports team or an individual athlete as endorser of products?
Need help with a topic we discuss in class. Thank John.Diskutieren and analyze the differences between the use of a professional sports team or an individual athlete as an endorser of products. Enter a few recent examples from the sponsorship and the advantages and disadvantages for different products. Commentary on “Tiger Woods” event, and David Beckham as an endorser.
Best answer:
Answer by Jay9ball
The only comment I can make about Tiger Woods is this – for obvious reasons I wound NOT use him.
I know the professional life and private lives of Pro Athletes are supposed to be kept apart, but how can anyone not bring up Tiger’s indiscretions?
If I was to use a Pro golfer I would go with the current champion.
I’ve never been into Soccer but David Beckham would be a great choice.
Personally I would go with an individual rather than an entire team. The biggest reason would be that not every member of the team would not support the product I was selling.
It is so much easier going with one person than a group. That would be my other reason.
I would NOT want one or more members coming out and saying they liked Dr. Pepper when I was pushing Pepsi.
If however they all signed a declaration that they did use my product and not go with another soft-drink company, then I might consider a team endorsement.
There are too-too many examples to go into. I do remember Kurt Warner endorsing a breakfast cereal with his picture on the box, but no other member of the 1999 Rams were asked to. That’s the year the Rams won the Super Bowl.
As I said, one person says it all as far as I am concerned.
Hope some of this is helpful.
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What do you think? Answer below!