NPD’s study examines how consumers search for HOLIDAY 2011 and as the stage set for 2012
; overflow: hidden; color: # 999999; “> Marshal Cohen, chief industry analyst, The NPD Group, Inc.
Port Washington, NY (PRNewswire) 11 January 2012
According to the results of a new study by the NPD Group, Inc., a leading market research firm, women were released sparingly and economically than men in their spending for Christmas gifts last season.
When asked whether they reduce the amount they spent, and if they cut the number of gifts they have bought, trim a large proportion of women than men. Purchased on the question of whether they offer products for sale, in less expensive stores bought and bought more practical or economical gifts again a higher proportion of women answered “Yes.”
see Table: Do you have any of the following during your holiday shopping
“We have been seeing a very economical way of thinking in the female consumer in the first half of 2011,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc., “and on the basis of these results would be that women have to appear, which will take the holiday time “
How men and women judge this year’s activities compared to last year? The study results showed that both sexes had the feeling that this season is ‘sales’ better than last year.
The majority (nearly 40 percent) of men and women told NPD in this year’s sales were significantly or slightly better than last year. A little more than a third of men and women say that were the “turnover” about the same. About 10 percent of both sexes said that sales last year’s sales were much better.
“sales played a large role in holiday this year. retail uses door-busters to lure special sales, discounts and rebates on the discount to the consumer and it worked,” said Cohen, “but also” in front of invited ‘Christmas season and that made holiday look good on the surface of posting higher dollar volume, but ultimately it is a challenge to the margins. “
retailers looking for new ways to interact with consumers this holiday. NPD’s study asked consumers about their mobile phone or smart phone use during their Christmas shopping. The most frequently cited reason that both men and women said their cell phones during the holiday season was to “research a product.”
See Chart: Which of the following ways, if any, do you have with your phone / smartphone during this holiday season
“I think it is increasingly clear that there is a growing market for this type of consumer engagement,” said Cohen, “while 4 percent of consumers who told us that they are smartphones used to make a purchase to make does not sound a lot, remember, it was less than a decade ago, that only 3 percent of consumers told us that they shopped online, “said Cohen.
this year the item was often received as a gift, an apparel items with 49 percent. The second most frequently received item was a gift card. Thirty-four percent of men said they received a gift card and 42 percent of women said they did. In third place was awarded an electronic element product with about 20 percent of men and women were saying they received it as a gift.
“It was not just a lot of new products out there this year, so that the people relied on the” tried and true to type ‘as gifts, “said Cohen.” In other non-apparel categories, the items that are new or were innovative, as a general rule, did very well. “
NPD studies conducted at the beginning of the season, gestured to a lot of self discipline gifting activity during the first half of the holiday retail season. In this post-holiday study, 50 percent of women said they bought NPD said anything for themselves during their Christmas shopping while 40 percent of the men, they have some merit.
“women were the ones who told us that they cut their spending in order were back on the number of people on their lists, and generally sparing in their gift shopping,” said Cohen, “So they felt more comfortable to reward themselves, because they are so economical and there was a lot of offers that were hard to pass. “
“of 2012 is taking shape, we should be looking for more retailers, with consumers forced to work the trigger for making a holiday purchase,” said Cohen, “look for” new traditions “such as extended opening times, weekend sales, Double discounts and “pampering” parking spaces for the lure consumers this year. “
Methodology: The NPD Group, Inc. ‘s post-holiday holiday buying patterns of consumers’ interests, a statistically representative sample of 2,500 U.S. adults, 18 + by NPD Consumer Panel in the field working. The study was of 27 December 2011 to fifth Fielded in January 2012.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail of a broad spectrum of industries. Today, more than 2,000 manufacturers, distributors and service companies rely on NPD to help them to distribute critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industries: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games and wireless. For more information, please contact us, visit http://www.npd.com/, or follow us on Twitter https://twitter.com/npdgroup.
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